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What the numbers in CommenSense mean

TroubleshootingUpdated By Team CommenSense

On this page
  1. Home: Activity
  2. Home: Plan usage
  3. Automations list: Runs and Clicks
  4. Contacts
  5. Post insights
  6. Why don't the numbers match?

This page goes through every number CommenSense shows, screen by screen, and says exactly what it counts. All of them are for the Instagram account selected at the top of the sidebar.

Home: Activity

Home's Activity tab shows what CommenSense did in the last 30 days, with a small chart for each day. The line under each number gives the all-time total.

Home's Activity tab with five cards: Comments hidden 0, Comments deleted 0, Automation runs 4, Contacts captured 3 and Automations set up 2, most with a small daily chart.
Home, on the Activity tab.
NumberWhat it counts
Comments hiddenComments CommenSense hid: by your hide rules, by Restricted people, or by you in Bulk actions. Hides are counted from 29 September 2026, when CommenSense started recording them, so the all-time line says "since 29 Sep 2026".
Comments deletedComments CommenSense deleted, by Restricted people or by you in Bulk actions.
Automation runsComments and story replies your automations responded to (the same count as Runs below, added up for the account).
Contacts capturedNew people who got a DM from your automations. A person is counted once, the first time.
Automations set upHow many automations the account has, live or switched off. It has no chart because it's a count, not an event.

Hiding or deleting a comment directly in the Instagram app isn't counted; these numbers are only what happened through CommenSense.

Home: Plan usage

Comment scans shows how many comments CommenSense has read with AI this period, out of your plan's allowance, and the date it resets. Your allowance is shared by all the Instagram accounts on your login. Instagram accounts shows how many accounts are connected out of your plan's limit.

Automations list: Runs and Clicks

The Automations list with two Comment to DM automations: Meet me with 1 run and ben pastry with 3 runs, both with a dash under Clicks.
Runs and Clicks for each automation.

Runs is how many comments (or story replies) the automation responded to. A comment counts once, whether it got a DM, a public reply or both. It includes flows that started but weren't finished, for example someone who got your opening message but never tapped its button.

What doesn't count as a run: comments that didn't match, comments the automation skipped (see why an automation didn't reply or send a DM), and anything before July 2026, when CommenSense began recording which automation sent each message.

Clicks is how many times the links in the automation's DM buttons were opened. Three things to know:

  • It's every open, not unique people. One person opening the link three times counts as three.
  • Link previews generated by apps and bots aren't counted.
  • It only applies to Buttons and Picture + buttons DMs. Links in a plain Text DM aren't tracked, so the column shows a dash.

Contacts

Contacts lists everyone who got a DM from your automations, one row per person, with any email or phone number they gave you through Collect an email or phone number. Someone who only commented, without getting a DM, isn't a contact.

Post insights

Open Posts, pick a post and go to the Insights tab. The numbers here are for that one post.

SectionNumberWhat it counts
PerformanceViews, Reach, Interactions, Likes, Comments, Shares, Saves, and moreInstagram's own figures for the post, as Instagram reports them. Reach is unique accounts.
Comment intelligencePurchase intent, Questions, Complaints, Comment mixWhat CommenSense's AI read in the comments. Only comments it has read are counted; the card says how many, for example "40 of 52 comments analyzed". Comments imported with Sync comments, and comments that arrived while your scans were used up, aren't read.
AutomationDMs sentDMs your automations sent to people who commented on this post. Opening messages and follow prompts aren't included.
AutomationReplies sentPublic replies posted under this post's comments through CommenSense: by automations and by you in Bulk actions.
AutomationLeads capturedPeople who gave a valid email or phone number, with the share of those who were asked.
AutomationAutomation journeyHow many people reached each step of automations with extra steps: opening message sent, passed the follow check, lead captured. Plain DM automations have no steps, so they don't appear here.
ModerationHidden, DeletedThis post's comments CommenSense hid or deleted.
ModerationModeratedHidden plus deleted, as a share of the post's comments in CommenSense.
ModerationHate / harassmentComments the AI labelled as hate or harassment. This is a label, not an action: these comments are hidden only if one of your rules also catches them.

Why don't the numbers match?

They count different things, so these differences are normal:

  • Runs is higher than Contacts captured. Contacts counts people, once each; Runs counts comments. One person commenting twice is two runs and one contact. A Reply to comment automation adds runs but no contacts, since it sends no DM.
  • Runs is higher than DMs sent. Runs includes public-reply-only automations and flows that stopped at the opening message or follow check. DMs sent counts only DMs that went out.
  • Clicks is higher than Runs. People open links more than once.
  • Comments hidden looks low. Hides done before 29 September 2026, and hides done in the Instagram app, aren't counted.
  • Comment intelligence counts fewer comments than the post has. Imported comments, and those that arrived after your comment scans ran out, aren't read by the AI.

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